The ice bucket challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on a persons head to promote the awareness of Amyotrophic Lateral Sclerosis (ALS) and encourages donations to research. The Ice Bucket Challenge went viral on social media in July/Aug of 2014. Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people. Lots of people film themselves doing this challenge on their phones and send it onto their friends or put it up on facebook for other people to view. As of September 4th the ALS chairity has received 108.4 million dollars in ice bucket challenge donations. Lots of famous celebrities have completed the challenge including Christiano Ronaldo, Lionel Messi, Ben Affleck, Bill Gates, Mark Zuckerberg, Jennifer Lopez, Oprah and Barack Obama. The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources. From mid-2013 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in some areas of the United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water. This challenge has got world wide recognition and is a big trend on the internet and this can only progress into more and more success for ALS and other charities
DAVID HUGHES
DAVID HUGHES